Digital Marketing

Digital Marketing is a course to learn about

• grow more skills
• reach customers online

In this we get to know about facebook ads, google ads , website design , e-commerce website, filmora , affiliate marketing , blogging.

 

 Facebook Ad

First you have to make facebook id / account steps to follow –

1. To sign up , first you have to create a new account.
2. Enter your first name and last name, mobile number , email address , password , date of birth and gender.
3. Enter the code to verify that has been send on email or sms.
4. Add profile picture, personal information and cover page.
5. You want more security , then go to settings > password and security and then enable  two-factor authentication .

To make facebook page,

Follow the steps :-

1. Click on page and create new facebook page.
2. Then write your page name.
3. Write the category which describes your page name.
4. Make the cover page that match your page name.

Digital Marketing Facebook Ad

There is an option of ads manager, click on that , other page will open.

There is campaign name , you may write any name there.

• Click to create and choose campaign.
• Choose leads campaign and click to continue.
• Fill that.
• Form is also there in that fill that also.
• Then publish.

Google Ad

Google ads are online advertising platform.

Steps to follow this :-

• Search google ad and click to enter.
• Click start now button.
• Select ad account and click create option.
• Campaign option .

• After that many option are there

1. sales
2. leads
3. website traffic
4. app promotion
5. awareness and consideration
6. local store visits and promotion
7. create a campaign without guidance

• Choose or click the option create a campaign without guidance.
• In this also you have to select many campaigns
• Performance Max
• Search
• Demand Gen
• Display
• Shopping
• Video
• App
• Click on video option and continue. Here we have many option to select –

1. Video views
2. Video reach

Efficient Reach

Non – skippable reach

Target frequency

1.  Drive conversions
2. Ad sequence
3. Audio reach
4. YouTube subscriptions and engagements

• You may select anyone of these
• If you select video views , in this you get more views.
• Afterwards if you select video reach in this , we have three option-

Efficient Reach – In this , we have go to maximum persons.

Non-skippable Reach – In this, there is no option of skipping ads , you may skip ads after 30 seconds.

Target Frequency – In this , we have target persons.

We have forms also in this, you may have to fill that .

• In drive conversion, we have to give form and phone number also, so people can easily talk with us regarding this.
• In ad sequence , you have 30 seconds ad with small ad . 2 small ad with one long ad . Skippable ad, non-skippable ad, bumper ad or mix ad.
• In audio reach, we have to add audio in this.
• In youtube subscriptions and engagements , we get more subscribers and traffic too.

WordPress / Website Design

Before doing this, we have to take domain name and hosting then only we can start forward.

This is one of the easiest and important part of digital marketing.

1. In wordpress, we have to install astra theme , elementor for designing the website.

In Elementor

In this , we design the website only.

Blogging

• Blogging is used to write articles.
• Blogging is used to earn money also.

For blogging also , you have to change the theme.